Our Vision

We 2 Matter's objective is to implement strategies to provide resources for ex-offenders with a primary focus on females to obtain economic stability and to offer social services for family members, particularly children in need of individual and/or family counseling.

We 2 Matter was incorporated and conceptualized as a collaborative effort of primarily family members to use their professional credentials in assisting individuals with felon records to reenter society, secure gainful employment, obtain suitable housing, and obtain quality lives.

Our Mission:
We 2 Matter is a nonprofit organization with a mission to empower formerly incarcerated women with resources to reenter society through obtaining housing, job training, employment, counseling programs, and reestablishing a productive life. Led by the deeply rooted understanding that formerly incarcerated women matter, We 2 Matter (WE2M) is committed to the daily work of helping these women achieve their goals and live dignified lives.

Our Vision:
We envision a society where formerly incarcerated women are seen for their potential and are given the tools and opportunities to thrive.

Our Founder:
Dr. Rita Ali, a passionate advocate for justice-impacted women, founded We 2 Matter after experiencing the challenges of reentry firsthand. With a rich background in business, media, and community service, Dr. Ali has built a network of supporters, including renowned celebrities, criminal justice reform leaders, and political figures, all united in the mission to help formerly incarcerated women rebuild their lives.



Our Impact:
We 2 Matter stands out in the reentry movement due to our strong visibility and partnerships. Our established relationships with judges, probation officers, prison officials, and other key stakeholders enable us to provide a robust support system for women reentering society. Through these connections, we have positioned ourselves as a powerful advocate and resource in the criminal justice reform and reentry community.

Support The Matter House Launch

Help us launch Matter House, a 16-bed transitional living facility for women coming home with minimal resources. Your support will ensure that these women have access to safe housing and essential services as they rebuild their lives.

Dr. Rita Ali is the founder of the organization. Dr. Ali is a published author, has a doctorate in Business Administration, and is a certified CFI Life Coach. Dr. Ali formerly served a 9-year commission in which she was appointed by two Pennsylvania Governors. She was a successful entrepreneur, also an assistant director of a private religious institution.

She worked on major promotions in the sport of boxing with the likes of “The Greatest” Muhammad Ali and a plethora of world-renowned champions. Dr. Ali has written a health and beauty column for the Philadelphia Tribune, provided health and beauty tips on WDAS, on of Philadelphia’s premier radio stations, and produced a radio show and a TV show.

Dr. Ali has firsthand experience of the problems incarcerated women are confronted within the prison and the obstacles they face upon attempts to reenter society after completing their sentence.

Despite pleading innocent to a crime that she did not commit, Dr. Ali was convicted, served time in prison and on probation. The realization of the impact on incarcerated women was apparent and how it affected her children, family members, and supporters.